SPS Commerce provides cloud based EDI software for retailers and their suppliers. SPS Commerce grew organically and wanted to maintain growth momentum by deliberately targeting specific retail sectors. They asked Karois to identify the right targets and their potential.
What We did
Karois developed a progressive approach to analyze the retail sectors, brand and e-commerce dynamics.
We analyzed retail industry data and selected six target segments with potential for growth.
Deep dive research revealed 3-4 target retail sectors: highlighted consumer and e-commerce trends, brand impact and future applications.
Conversations with sales and customer service specialists exposed areas of opportunity to strengthen sales and product support.
THE RESULTS
● Retails industry sector targets
● Key sector strategies and trends insights
● Sector sales and approach improvements
